52% of brands are not ready to embrace a digital transformation, which means that by 2020 those companies will potentially fail, if businesses don’t start to embrace technology as a way to market their business.
Over three years have gone by, and that is a long time in the world of technology. Since launching Think Digital First, a number of new and exciting tools have been tested that help my team and I achieve our business goals.
If you had a copy of the first edition of Think #Digital First, you will know that chapter five is all about tools that help a business grow online. I shared with you over 50 tools, with a breakdown of how I use each tool and the second edition is no different, apart from some of the tools.
I realised, when updating this chapter that around 25% of the tools I originally shared needed to be removed from the book because they were either out performed by a competitor, or no longer around.
There was one thing missing from this chapter, and that was a more defined structure. For you, as a business, to get the most out of the chapter, I knew I had to break it down.
I don’t want to give too much away around the tools themselves, so I am going to share with you the different categories that I cover in the second edition of Think #Digital First.
Research And Listening
Growing your business and using online marketing as a way of achieving success is all about being able to research your competitors and customers. By listening to them talking about what pain they are in, your business can help solve that pain. Without listening to the needs of your customers, how will you know whether the product/service you want to launch online will actually solve their problem?
I share with you seven research and listening tools that have helped me to create content to share with my audience, listen to the latest trends and analyse real-time searches across multiple social networks and to find online influencers in my industry.
It’s true that people are only likely to remember 10% of the information that they hear three days later. Combine this with a relevant image, and their recall rate increases to 65% over the same time period.
With the tools the market is using evolving from images into GIFs, into video and now live streaming, there are various ways you can connect with your audience through visual marketing. I share with you 8 design tools that will help you achieve your video/image marketing goals.
There are thousands of tools on the market that will help you with the marketing of your business. Building your online presence is key, and there are tools you can use to help you do this.
There are 17 tools in the marketing section that cover everything from email marketing, social media marketing, running competitions, creating great blog content to generating leads through your website.
Business growth is something that I have specialised in for the last 10 years, and during this time I’ve come across some amazing tools that cover a variety of different business needs.
The business section of chapter five covers tools that help you with;
- Reaching goals
- Time management
- Website builders
- Payment gateways
Search Engine Optimisation
Search engine optimisation is something that I cover in chapter two of the new edition of Think #Digital First, but there are a selection of great tools that will help you analyse data and analytics and use this to perfect your SEO and Metadata for your website.
I share with you four tools to help you better manage your specific business keywords, and give you all of the key information you need to better rank your business on Google.
The final technology section in chapter five is all about data.
Measuring the success of your business online is the key to understanding whether something is working, or whether you need to change your strategy. Without knowing the key analytical tools to help you achieve this, you will not be able to improve your strategy so that you are connecting with your audience in the way they want to be connected with.
Now that you have the breakdown of what is covered in this chapter, are you ready to find out the tools? If so, you can purchase a copy of Think #Digital First second edition here.
If you would like to read what I had to say about previous chapters, see below: