I knew that, when writing the second edition of Think #Digital First, I wanted to share the importance of customer loyalty, and building brand advocacy.
Throughout the final chapter of Think #Digital First second edition, I talk about the best ways to increase customer retention, and why I feel that building your personal brand is an important part of building a successful business.
Over the last three years my personal focus has been on building my personal brand. When I wrote the final chapter of this book for the first edition, I focused on the importance of technology and using this to achieve your customer retention outcome.
Now, rewriting this book and especially this chapter, I reached out to my peers and customers within the industry and got feedback from them on the one thing that made them keep on wanting to work with me.
Unanimously, they said it’s because of how I’ve grown my personal brand online, and how I utilise customer loyalty and brand advocates who will happily go and talk about my business to their community.
Did you know that 82% of consumers have ended their relationship with a company due to poor customer service? The big question is: What are you doing to retain customers?
As a business, you need to be constantly innovating and taking action to retain customers through loyalty.
Throughout the final chapter of Think #Digital First second edition I talk about building relationships both online and offline, anticipating customer service issues, the importance of automation and building KPI’s (key performance indicators)
In this chapter you will also have access to a great worksheet that will help you document your S.M.A.R.T (specific, measurable, attainable, relevant and time-orientated) goals.
Have you always wondered how to best engage with your audience to find out what they want? In the final chapter, I give you a strategy to make sure that you are engaging with your target customer at every touchpoint, and how you can personalise the journey to turn that customer into a brand advocate.
I decided to finish this book on a very important part of my journey as an entrepreneur; building a personal brand.
It has taken me almost 10 years to build a strong personal brand online and I want to try and fast track you, so that can put yourself in front of your brand and feel proud about how you are being perceived online.
This is just an overview of chapter seven; improving customer loyalty. To read the full chapter, and book, you can purchase your copy here.
If you would like to read what I had to say about previous chapters, see below: