As I mentioned in the previous article I wrote about chapter three of Think #Digital First, what I am about to share with you today, as been the most revised, edited and updated chapter of the new edition.
When I originally wrote chapter four over three years ago, I knew in the back of my mind that, should I write a second edition, it would need a complete overhaul. I was right.
If you have read the first edition, you will know that I cover the following topics:
- Google and their algorithms
- SEO (both on-site and off-site strategies)
- Facebook, Twitter, Instagram, Pinterest LinkedIn and Google+
- Digital Marketing
- Affiliate Marketing
- Entering awards
- Public Relations
- Content Marketing
- Email Marketing
When I looked at what I wanted to change and edit, I realised the following about the above topics.
So much had changed regarding Google and their algorithms. Since writing the first book, Google had gone through nine (yes, nine) major algorithm updates which meant that they way you used to rank on Google has changed because what THEY want from YOU when building your business has also changed.
Similar to the above, because of the changes Google had made, the way you approach your SEO also needed to change.
As I said above, I covered Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+. I not only had to update the content around each social network, I added two new networks to my list; YouTube and SnapChat.
In the first edition of the book, I didn’t share that much content around Digital Marketing but as this is now a key part of a building your business online, this is now a much more prominent part of chapter four.
With both images and video’s becoming two of the most important ways to engage with potential customers and building your business online, it was important that I shared with you a insight into the different types of content you can create to market your business online.
Email marketing can be one of the most powerful tools for getting more sales, and building your business online. The biggest problem is that most small businesses don’t understand how powerful it can be. I made sure to add content that would help you achieve success through email marketing.
Some small businesses don’t have the budget needed to run advertisements and one of the only ways they can digitally market their business is by blogging. There is some debate as to whether blogging is still as important as it used to be and I can say for certain, it is.
In 2016, I was highly commended at the UK Blog Awards for the Marketing and Communications category, as well as being a finalist for two categories in 2017. I’ve spent the last 10 years blogging, and have found it to be one of the best FREE traffic drivers to date.
I share with you the different types of ways you can share blogging content online.
As well as changes to all of the above topics, I have also included the following in the second edition;
- Guest blogging
- Repurposing content
- Google ads
- Influencer marketing
- Brand advocacy
I don’t want to go into too much details about the content, as I don’t want to give too much away; you will just have to find out for yourself!
Chapter four is all about building your business for fast growth and what I soon realised is that this chapter not only tripled in size, but also in quality of content.
If you would like to read what I had to say about previous chapters, see below:
- Chapter 1; Being The Most Successful You
- Chapter 2; How To Design Your Framework For Success
- Chapter 3; Protecting Your Time To Focus On Sales
If you would like to purchase a copy of Think #Digital First second edition, you can do so here.