Did you know: 80% of online readers don’t actually make it past the headline of a blog?
Understanding how to write the perfect headline for a blog is crucial. If 80% of your readers lose interest after reading your headline, imagine the amount of traffic, engagement and sales you could be missing out on?
I have spent over 8 years writing content on my Warren Knight website, as well as contributing on various other platforms and deciding on the perfect headline for a blog is extremely difficult, however the internet is a great place and today, I am here to help you with this.
How many times have you had a great idea for a blog and have written a great piece but cannot decide on a headline for a blog, or feel uninspired? I know I have. Keep reading to find out my 5 top tips on how to write the perfect headline for a blog as a small business, along with using one of my favourite headline tools.
1. Use Numbers
Before writing this article, I went back over a years worth of blogs I have written to see engagement inside of LinkedIn. I found that over 75% of my most read articles use numbers to describe the content I am sharing, e.g. “7 Secret Twitter Features You Should Be Using” which I shared just two days ago, and already has 1,748 views and 303 likes on LinkedIn alone.
2. Trending Topics
On the 19th July I wrote a blog titled “Why Pokemon Go Is Great For Small Businesses”. This blog went VIRAL. I have had 11k + views, 1,419 likes and 74 comments JUST on LinkedIn. I have had people talking about this article on every single social platform, and have been approached by industry leading news outlets to write a follow up exclusively for them.
Whilst I didn’t think it would go as viral as quickly as it did, it is definitely worth noting that a topic as popular as Pokemon Go definitely interested people and when you are looking at writing a headline, think about what is going on around you and how you can hone in on trending topics.
3. Talk About Your Target Audience
This is something I have done for as long as I can remember. You will always be able to tell exactly who my target audience is based on the content I write, who I talk about in the blogs and most importantly, by the headline. Just like the Pokemon Go article, I use my key phrase of “small businesses”. I have written hundreds of articles that either use that phrase or “SME’s”. It is so important for me that my audience knows my content is for them, and that 99.9% of the work I do, is with the small business sector which I am extremely transparent about.
Just like this blog, I have started the headline by defining exactly what it is; a “how-to”. If you were to look back through my articles you will notice I write a lot of “how to’s”. I know my audience loves my “how-to” articles, as well as my “how-to” webinars. I always stand consistent with my blog titles as well as my webinar titles to make sure my audience are responding as well as I would expect them to.
5. Specific Social Network Based Headlines
Whilst this might be specific to what I do as a social media strategist, you can apply this to your business. Every Tuesday I talk about the latest technology within the digital marketing industry as well as the latest updates on each social network.
Warren Knight is an award-winning keynote speaker a top 100 Global Influencer and top 100 Tech Influencer, he’s internationally recognised as a speaker, trainer and coach on Digital Leadership & Digital Transformation, with nearly 15 years digital experience he’s an award-winning technology entrepreneur, certified Agile leader and author of Think #Digital First. His vision is to, by 2035, help 1,000,000 leaders globally build a workplace based on culture, community, and technology for generation Alpha.