The wishlist and moodboard creator that is Pinterest is not just great for bookmarking all of your favourite items and creating that perfect wedding day look, or latest home renovation.
Whilst you may not realise as you’re going through and taking mental notes of your next purchase inspired by Pinterest, brands are most definitely using Pinterest as a way to drive sales and showcase their products in a visual way. It’s true! Pinterest does drive sales.
I came across this great Infographic created by Shopify who partnered with Pinterest to gather the data used in the Infographic. The results speak for themselves so let’s take a closer look and once and for all, confirm that YOU should be using Pinterest for your business.
Browsing Turns Into Purchasing
Pinterest is a really powerful sales driver and has a higher average order spend than any other major social network at £33. For the online stores used in this study, Pinterest was the second highest social media traffic driver.
Did you know that 87% of Pinterest users have purchased something from browsing, and pinning? Pinterest has taken window shopping to a whole new level by allowing you to not only mentally remember, but also physically store a product you are interested in, in one of your boards. This is then a permanent fixture in your mind and whenever you go back into your Pinterest account, it’s there for you to see. This then prompts a purchase. 93% of use Pinterest to plan a purchase, and 96% of users, use Pinterest to research a product.
On The Go Purchasing
Whilst there are thousands of mobile apps associated to well-known stores like H&M, Zara and Lush, on the go purchasing has now become a huge hit with the avid social media user. Mobile orders from Pinterest have increased by 140% since 2013 and a huge 80% of all orders, are made via mobile devices.
Pinterest for Business
Yes, you are going to have to invest your time in Pinterest to reap the benefits. The average pin is repinned 11 times and half of a pins attention, happens more than 3 months after its initial post.
Here are three simple things you can do, to make sure your business is Pinterest ready;
Be in it to capitalise on it
You won’t be able to achieve anything from Pinterest if you are not actively using the site. Invest your time and engage as much as you can.
Pin It Button
One of the best time saving ways to utilise Pinterest is to make it as easy as possible by using the Pin It Button. You can integrate this with Google Chrome so that it sits on your web browser, waiting to be used to pin your products.
Use Your Imagination
When posting on Pinterest, you need to be as descriptive and imaginative as possible because you need to capture your community and use your product to drive sales.
Warren Knight is an award-winning keynote speaker a top 100 Global Influencer and top 100 Tech Influencer, he’s internationally recognised as a speaker, trainer and coach on Digital Leadership & Digital Transformation, with nearly 15 years digital experience he’s an award-winning technology entrepreneur, certified Agile leader and author of Think #Digital First. His vision is to, by 2035, help 1,000,000 leaders globally build a workplace based on culture, community, and technology for generation Alpha.