Digital Leadership: 10 Twitter Analytics Tools

I wanted to write about my favourite social network, Twitter.

As you may know, Twitter is the social network that I am most engaged on. I have over 34K followers and have been growing my Twitter audience through the use of a number of different tools.

Some of the tools I am going to share with you below, have helped me analyse what works for me on Twitter. With 6,000 Tweets being shared every single second, you need to be analysing your Twitter content to get the best possible exposure and engagement.

I am going to break down the following Twitter analytics tools into 4 different categories; content marketing, keywords and hashtags, analysing influencers and research.

Here are 10 free Twitter analytics tools that will help you grow your following in 2018.

Content Marketing

If, like me, you share content on Twitter on a regular basis, you are going to need to analyse this content to understand its performance. Here are two Twitter analytics tools that will help you achieve this.

1. Hootsuite

Hootsuite has been my favourite Social Media scheduling tool for a number of years. You can integrate the likes of Facebook, Twitter, Google+ and LinkedIn and manage all of the messages you share across each network in a matter of seconds.

Hootsuite helps me save a lot of time, because you can schedule in advance. Now being a father means that my time is even more precious, so a tool like Hootsuite that helps me save time when it comes to Social Media is a big plus in my book.

2. Buffer

Similar to Hootsuite in its ability to automate content, Buffer is a great option when looking at the best times to post your content on Twitter.

Buffer will suggest suitable times for every post, customises links automatically to allow easy tracking and makes team collaboration as easy as possible!

Keywords And Hashtags

How often do you analyse keywords and hashtags on Twitter? Doing this will help you understand the best kind of keywords, and what hashtags will work for your audience. Here are some tools to help you achieve this.

1. Twitonomy

Known as an analytics tool for Twitter, Twitonomy is one of the most powerful hashtag tool analysers.

You can see a real-time stream of keywords, hashtags and users all monitored from the same central place. If you want to see all of the important information in one place, this is the tool for you.

2. Socialert

If you are looking for something more rounded, take a look at Socialert. This tool, similar to Twitonomy, will help you find relevant keywords and hashtags. Their free version will also allow you to analyse over 300 tweets per day!

Analysing Influencers

1. Klear

Once known as Twtrland, Klear offers a host of free tools that help you listen in to Social Media activity, and analyse influencers.

Klear is unique in the way that it doesn’t just analyse Twitter influencers; it will also identify an influencers other Social Media profiles so that you can understand their influence on a bigger scale.

Research

1. ManageFlitter

If you’re looking for an “all-in-one” Twitter analytics tool where you can gather information about your followers, ManageFlitter will be the tool for you.

It is very easy to use, and will help you research your industry, and de-clutter your follower list so that you are only engaging with your audience who are engaging with you.

2. Tweepi

When you want to understand what your audience are interested in, Tweepi is the tool for you. You can find users based on a keyword. This will come in handy when looking for your target audience on Twitter.

Tweepi will also allow you to look at who is following you, and also who unfollowed you.

3. Followerwonk

Followerwonk is a Moz tool, and is a powerful Twitter search tool. You can search for users that have a large audience, and compare users based on filters you choose. You can also find influencers online which are already connected to your brand.

I hope that the above 10 Twitter Analytics tools will help you grow your following on Twitter in 2018!