Did you know that 73% B2C content creators said that “creating more visual content” was their top priority for 2017?
Having consistent branding across all of your social networks is an important piece of the puzzle to building trust within your community online. Achieving this, means creating visuals that “fit” all of the dimensions for each social network.
You will also need to understand the dimensions around the visuals you are sharing across your Social Media platforms because the visuals that work on Pinterest, will not work on Instagram. The same goes for all of the other social networks.
In essence, you need a Social Media image size guide.
Yes, it can be difficult and time consuming to create separate images, but brand consistency is key. I am going to be sharing with you the most up-to-date Social Media image size guide that covers everything you will need.
Facebook posts from brands that included images earned 87 percent of all engagements, eMarketer reported. With Facebook’s algorithm consistently changing, here is the most up to date Social Media image size guide for Facebook.
Facebook Top Tips:
Use more than one image
Use link backs to your content in each Social Media post
Consider posting on a Saturday or Sunday between 12pm – 1pm
Buffer reported that Tweets with images earned up to 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets. See below for a visual breakdown of Twitter’s Social Media image size guide.
Use a visual in every single tweet
Always use the correct sizes (shown above) so that your images are not blurry
Consider posting your visuals on Wednesday between 12pm – 1pm and 5pm – 6pm.
Did you know that adding a profile picture to your LinkedIn profile makes you 36x more likely to receive messages and 21x more views? Whilst LinkedIn is still a professional network, images still matter.
Keep your images professional
Always add images to the blogs you post on LinkedIn Pulse
Consider posting images mid-week between 5pm – 6pm.
Approximately 17% of people on Facebook come online with a mindset of purchasing a product. On Pinterest, 80% of them come to decide what to purchase.
Pinterest is completely visual-based and a great network to use when sharing engaging visuals.
Always add a link back to your website when uploading, posting or re-pinning images.
Create engaging infographics with factual information to get the best possible engagement.
Consider posting on Saturdays from 8pm – 11pm.
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter and this is because of how visual Instagram is but, what are the best dimensions to make the most out of Instagram?
Use the slideshow feature to upload multiple images
Always add a filter to your Instagram visuals using Snapseed
Consider posting on Monday between 2pm – 3pm and 8pm – 9pm
Whilst Google+ is not my choice of network for engaging inside of, it is a great network to use when looking at getting on the first page of Google Images for your keywords.
Add an image to every post on Google+.
Use a png. file format rather than jpeg. for highest resolution.
Consider posting on weekdays between 9am – 11am.
Now that you have all of the up to date Social Media Image Size Guide dimensions, I have a free image creation tool I want to share with you that will allow you to resize your images for each social network so that YOU don’t have to.
Canva is one of my favourite tools, and allows you to not only create professional looking images, but also resize images based on Social Media image size guide dimensions saving you the hassle of having to do it yourself.
Warren Knight is an award-winning keynote speaker a top 100 Global Influencer and top 100 Tech Influencer, he’s internationally recognised as a speaker, trainer and coach on Digital Leadership & Digital Transformation, with nearly 15 years digital experience he’s an award-winning technology entrepreneur, certified Agile leader and author of Think #Digital First. His vision is to, by 2035, help 1,000,000 leaders globally build a workplace based on culture, community, and technology for generation Alpha.