Did you know that 93% of Pinterest users shop online, and purchase products?
Pinterest is the second fastest growing social network behind SnapChat, and it is true that Pinterest does drive sales. Having been a “pinner” since the day it launched, I can say that the social network has been a great place for me to connect with my target audience, and engage through visuals.
Pinterest is more than just a place where you create “inspiration”. Just like Facebook, Pinterest have a “Pinterest for business” section where you can SELL your products.
I was inspired to write this by “a blog on blogging” piece of content where they shared expert secrets on utilising Pinterest for business.
Here are my top 7 “success” tips on Pinterest for Business.
The great thing about Pinterest is that Google LOVES it, and because of this, you must start utilising the descriptions of your visuals. Think about your business, and use keywords that describe the image, but are also research-proven to drive targeted traffic.
If you aren’t sure what keywords to use, take a look at my SEO guide here.
2. Create collaboration boards
Whilst it’s great to have your own Pinterest boards that other people can look at, you should also look at creating boards where you audience can collaborate with you. The more you do this, the more likely YOU are to be invited into other boards as a collaborator.
3. Buyable Pins
Did you know that you can buy a product INSIDE of Pinterest, without having to leave the platform? Pinterest’s Buyable Pins is a great way to showcase your products. There is now a search section inside of Pinterest where you can find ONLY pins that are “buyable” and you should be utilising this as a part of your Pinterest for business strategy.
4. Promoted Pins
How much do you know about Promoted Pins? These are a way to organically promote your pins to your audience. This is similar to boosting a post inside of Facebook, and can have three goals; awareness, engagement and traffic.
I have been using Pinterest ads for quite some time, and find them effective in reaching my audience members who actively engage inside of Pinterest.
For Pinterest to give you the results that you are looking for, you need to be consistent. This means that you must post every day, and not just once a week. Don’t only add your own pins, re-pin as well.
6. Make your website mobile-friendly
If you are looking to drive traffic to your website from Pinterest, you need to get “mobile-friendly”. Studies suggest that 75% of Pinterest usage takes place on a smartphone so if you want to convert your Pinterest views into website views, make sure you are user-friendly.
7. Have a good scheduling tool
When it comes to managing your Social Media, I’m sure you’re aware that Hootsuite will help you save time when posting on Twitter, Facebook, LinkedIn and Google+ but; what about Pinterest? Most of us will ignore Pinterest because it doesn’t integrate with Hootsuite but don’t forget that there are a number of Pinterest-specific scheduling tools, like Viralwoot that can help you save time.
If there is one thing you take away from the above 7 tips, it is that you should be using Pinterest as a part of your PPC (pay per click) strategy.
I have a question for you. Do you have a Digital Marketing Strategy in place?
Regardless of whether you are selling B2B (business to business) or B2C (business to consumer), having a Digital Marketing Strategy is key when it comes to launching a new business, or launching a new product/service within an existing business.
My work as a business growth expert is to demystify the digital world, and give you the advice, and tools you need to use to have a successful, socially-savvy business.
Did you know that 71% of businesses created more content in 2015 compared to 2014 but only 12% actually had an optimised content marketing strategy?
THIS GUIDE IS FOR YOU IF;
- You are looking to launch a new business, or product/service within an existing business
- You are new to Digital Marketing and don’t know where to start
- If you want to have an all-around Digital Marketing Plan for success
- Want to learn about each key component to your Digital Marketing Strategy
- You are not getting the results you expected from your current plan