It’s true that 57.7% of SMEs intend to invest in a new/improved website in 2017.
When it comes to building a website, there is so much to think about, and certain important aspects can get overlooked.
When I built thinkdigitalfirst.com, I did my research, and understood what was needed, and what to avoid. Keep on reading to find out my 15 biggest mistakes to avoid when building a website.
1. You Don’t Have A Plan
When building a website, it’s the same idea as opening a store, restaurant or any other kind of business; you need a plan.
You must understand your target audience, your USP (unique selling proposition), how you are going to promote your website, and further growth. Each stage of developing a website needs a lot of research and without doing this, you will be blindly building a website and hoping that it is what your audience want, without knowing so. Not having a website plan is one of the biggest mistakes to avoid when building a website.
Solution: it’s simple really…create a website plan.
2. An Inconsistent Domain Name
When choosing a domain name to represent your online identity, it needs to be relevant to your business, and easy for your audience to remember. The domain names that are most memorable, are typically the most successful.
Solution: do your research, and find a domain name that defines your business and is consistent with your online message.
3. Cluttered Homepage
When looking at mistakes to avoid when building a website, having a cluttered homepage is definitely one of them. As there is so much content online, website visitors have little to no patience so if the first thing they see when the come to your website is a cluttered homepage, the will be gone before you can show value.
Solution: KISS it. Keep it super simple.
4. Slow Servers
Having slow servers means that your website’s load time will be negatively impacted. It has been reported that on average, a potential prospect will wait for a website to load for just four seconds before “bouncing”.
Solution: look at the size of your images the widgets you are using and, the hosting plan you are.
5. Not Thinking About Mobile
This is one of the biggest mistakes to avoid when building a website. Over 60% of all online searches are now through mobile and 80% in social media. It’s not just about choosing a mobile-friendly template, you will need to think about how the layout of your website translates to mobile so that it is giving the same seamless journey.
Solution: when building your website, always look at it through mobile to make sure that the message translates.
6. Ineffective Use Of Widgets
Widgets (also called plugins) are great, but only have the ones that actually do something for your website. With WordPress for example, they have thousands of widgets you can install and this may seem great at the time, but the more you install, the more impact it will have on the weight of your website, and how long it takes to load
Solution: only add the widgets that you know you are going to use, and will help you grow your business online. When choosing a widget, make sure it is responsive, can be styled to match your website and is secure over HTTPS.
7. Forgetting The Importance Of A Contact Page
I have seen this time and time again, which is why it has made my list of the 15 biggest mistakes to avoid when building a website.
Having a contact page on your website is so important. If a user wants to contact you, but they can’t easily navigate, or find your contact page, they will leave.
Solution: make a contact page, and have it on the menu bar at the top of your website, and always keep this information up-to-date.
8. Putting Your Wants Before The Users Needs
We all want our website to look amazing, have the best functionality, and compete with our biggest competitors as we think this is what will get us sales but in actual fact, this is far from being true. When you are building your website, you do need to put your audience’s needs before what you want because they are the ones who will be purchasing from your business.
Solution: do your research, and find out what your target audience wants from a website, and combine your design aspirations with this in mind.
9. Broken Links
The dreaded “404” pages are asking for your website visitors to leave your website immediately. When building your website, make sure that all of your links are functional.
Solution: include a “contact the webmaster” link in your website’s footer so that a user can let you know if they find a broken page.
10. Poor Quality Visuals
I see this time and time again with websites, and it is one of the biggest mistakes to avoid when building a website. If you are going to use visuals to display your content on your website, make sure they are high quality.
Solution: if creating visuals are not something you have the time for, or can do to a high standard, find someone that can.
11. No Search Box
Your website will be in essence, an archive of information, so if a user can not navigate through the use of a search bar to find the information they want, they will not spend their time scrolling through your website trying to find it.
Solution: copy the HTML code from your control panel, and paste it into your website to give your users the searching functionality they need.
12. Forgetting About SEO
Whilst SEO is an ongoing process, it is so important that when building a website, this is something you consider doing your research on. For your website to be found in search engines, you do need to have metadata that uses your keywords, and is based on how your audience searches for your products/services.
Solution: download my Keyword Research template here to help you get started when creating your keywords.
13. Difficult Navigation
Navigation is one of the biggest mistakes to avoid when building a website. If links are hard to find, and buttons are not visible, your visitors will go through your website in circles. Navigation is simple, so don’t overcomplicate it.
Solution: use your main menu as a way for you audience to navigate. Use simple text, and avoid using anything too high-tech, especially if your target customer is someone who is not tech-savvy.
14. Missing Video
51.9% of marketing professionals worldwide name video as the type of content with the best ROI. If over 50% of marketing professional say this, then Video should be a huge part of content on your website.
Solution: when creating video’s always edit the video to add text onto the screen using a tool like iMovie Maker, or Windows Movie Maker.
15. No Call-To-Actions
If you want someone to sign up to receive email marketing from you or you want someone to share your content with their audience, call-to-action buttons need to be integrated into the build of your website.
Solution: add your call-to-action buttons to your website plan so that these are a part of the design, and not an afterthought.
Where To Go From Here
In my NEW and EXCLUSIVE 1 hour webinar, I will share with you how I have generated thousands of leads through my website, and achieved over 150,000 website impressions.
As a start-up or small business, having a website is crucial to your success and I am going to share with you the importance of this, and how to create a website that will turn your visitors into prospects and help make your business a success.
Find out, in just 60 minutes my formula to creating and running a website that tells a story about you and your brand and is not only good to look at but is functional, effective and meets important goals like increasing web traffic and visitor conversion rate.
To understand whether this webinar is for YOU, I have four questions I would like you to ask yourself:
- Do you know how to create a website?
- Are you happy with the website traffic you are generating?
- Are you on the first page of Google for your website?
- Are you struggling with getting your website, mobile friendly?
If you answered NO to the above questions, this will be one of the best website learning opportunities you’ll have this year, and it’s 100% free and certified!
And Here’s Why You Should Care:
- Just one second of added page load speed can see sales drop by 27%
- Nearly 8 in 10 of consumers would stop engaging with content that doesn’t display well on their device
- 44% of website visitors will leave a company’s website if there’s no contact information or phone number.
How You’ll Benefit:
- Learn the importance of personalising your communication
- How to choose a website platform that will suit your specific business needs
- How to find the right domain name
- How you can decrease bounce rate, and increase on-site time
- How to utilise SEO for your website to get on the first page of Google
- How to increase your conversion rate with one simple action
- The importance of having a website that is mobile friendly