Did you know that on average, Google processes 40,000 search queries every second? That’s 3.5 billion searches per day, and 1.2 trillion search per year, worldwide.
As the above statistic shares with you, people ARE searching for products/services online and for you to run a successful business, you need to be online, with a fully-functional website.
You might be shaking your head and saying “my business doesn’t need a website”. Having a website is not just a place for people to buy your products/services, it is a way for you to build trust and credibility, whilst also giving a potential prospect a chance to get to know your business from an online perspective.
The Importance Of Having A Website
Around 70% of the world’s population use the internet every day to research products/services. Without having a website that is visible in search engines, you could be missing out on potential sales.
I still meet people at tradeshows and events across the world that do not have a website, and still don’t understand the importance of this. If you are someone who is wondering “why” having a website is so important, here are three reasons why.
Credibility & Trust: Having a website for your business will help you increase credibility and trust online because the more visible you are, and the easier you are to contact, the better chance you have of converting a visitor into a prospect, and then into a paid customer.
Once Central Place: Having a website gives your audience one central place to find everything they need. Someone who searches for a product/service do not want to spend ages trying to find it, when it should be easy, and simple.
Increased Reach: If you are a business that has a high street store, and sells primarily offline, you might think that having a website is more hassle than it’s worth. Think about how having a website will bring you NEW customers because whilst someone might not be located in close proximity to your high street store, they will be able to purchase from you online.
If you are reading this and thinking that it’s too expensive to get a website built, then I have a solution for you. Build it yourself.
The digital world has evolved over the last five years and it is now easier than ever to actually build your own website. I am going to share with you 5 reasons why you should build your own website.
1. Cost Effective
As we know, having someone build your website for you can be extremely expensive. Going down the route of building your own website is extremely cost effective, and by choosing a platform like WordPress, it will actually cost you nothing (depending on the theme you choose).
2. Responsive From Day One
73% of consumers access websites from their mobile devices. I have found that, when working with clients, the biggest issue they have when it comes to their website is that it is not responsive.
By this, I mean that their website does not cater to devices that are smaller than a laptop or computer, which then decreases the user-friendliness when someone is shopping through their mobile device.
Changing this further down the line can be extremely expensive so if you decide to build your own website, this is something you can control from day one by choosing a responsive template.
3. Easy To Make Changes
Once you become more familiar with a website builder, any changes you need to make; you can do yourself. You will want to keep your website as up-to-date as possible and this can cost you a lot of money if you decide to go down the route of hiring someone to build your website for you.
This is one of the biggest reasons why you should build your own website. Having complete control over the way your website looks can sometimes be a downfall but it also means that you can customise the way it looks. Regardless of the website builder you choose, the templates are professional and easy to personalise.
5. Saves Time
You might think that having someone build your website for you will save you time but unfortunately, this isn’t the case. The going back and forward between the website designer is extremely time-consuming so if you can build a simple website to get you started in just a day, rather than weeks, and months of going back to a designer wouldn’t that be a better use of time?
I would love to hear your thoughts about whether you would build your own website, or hire someone to do it for you.
To help you further, I have a webinar for you!
As a start-up or small business, having a website is crucial to your success and I am going to share with you the importance of this, and how to create a website that will turn your visitors into prospects and help make your business a success.
Find out, in just 60 minutes my formula to creating and running a website that tells a story about you and your brand and is not only good to look at but is functional, effective and meets important goals like increasing web traffic and visitor conversion rate.
And Here’s Why You Should Care:
- Just one second of added page load speed can see sales drop by 27%
- Nearly 8 in 10 of consumers would stop engaging with content that doesn’t display well on their device
- 44% of website visitors will leave a company’s website if there’s no contact information or phone number.
How You’ll Benefit:
- Learn the importance of personalising your communication
- How to choose a website platform that will suit your specific business needs
- How to find the right domain name
- How you can decrease bounce rate, and increase on-site time
- How to utilise SEO for your website to get on the first page of Google
- How to increase your conversion rate with one simple action
- The importance of having a website that is mobile friendly
You can sign up to access the recording below!
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