Content marketing is such an important part of promoting your business online. 76% of businesses have said that they will produce more content throughout 2016, and this will likely rise moving into 2017.

Content marketing is vital to online success and I thought I would share some unique ways you can use content marketing to share your business with your target audience.


Incentives are a great way to market your business to your audience. Giving your customers an incentive to purchase from you e.g. “if you make this purchase in the next 24 hours, you get a 25% discount”.


Contests/giveaways are one of the best ways to increase brand awareness, and is great for lead generation. Offer something for free and in return, ask for a name and email address. Utilise social media to visually display your contest. Don’t forget to encourage people to share you content online!

Email Marketing

Email marketing is a huge part of my digital marketing strategy. When I am running a special offer on a product/service of mine, I always display this is in a visually engaging way and find that conversion is a lot higher when I do this.

Humanise Your Brand

Give your online community an insight into your brand, and the people behind it. Share images and video’s of the day-to-day workings of your business. This will only help your community understand your business better, and connect with it on a more deeper level.


I absolutely love infographics. They are a great way to share data (that alone might be boring to read) in an effective way and spending some of your time creating an infographic will give you something to share online, that your community will appreciate it and share with their friends.


Share quotes that are relevant to your audience in a visual way. Use Canva to create your visual quote, and share it on social media. Quotes are buzz-worthy pieces of information and tend to receive a lot of shares and retweets.

Mind-Mapping Visuals

Most people are visual learners so when you share pieces of information online in a note taking way, like a mind-map, it can be an effective resource.

SlideShare Presentation

I absolutely love SlideShare and find it a great tool to use when I have delivered a new presentation at an event and I can post it on SlideShare, and give my attendees the link to look at it again. I have had tens of thousands of views on my presentations and it is completely free to use.


Testimonials are a great way to build trust, and give you the authority you need online. Take your testimonial one step further, and utilise video testimonials.

Tap Into Emotions

People buy from people. A purchasing decision is made based on an emotional feeling. Use visual content to build trust, confidence and to tap into the emotions of your target audience.

How are you using content marketing for lead generation and to increase sales?

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