Writing perfect content for your target audience can be difficult, especially if you’re a small business. I’m here to tell you that you DON’T need to spend hundreds of pounds on writing content for your blog, nor do you need to outsource if you take the time to understand your target audience and do your research. Here are my 7 tips to writing perfect content for your target audience AND details on my next FREE webinar about this specific topic!
Clearly Define Your Target Audience
For you to write content that you know your target audience will love, you need to define who your target audience is. Finding content online can be difficult BUT as soon as you know who you are targeting, you can fine tune what you share so that it is specific, and relevant to those you want to connect with online.
Observe Your Competition
If you are a start up business, and yet to make an impact with your content, take a look at your competitors. Observe how they are communication with their audience, the articles they are posting and the unique content they are writing. This will give you a good indication of the type of content you should be sharing as your target audience is the same.
Ask Your Audience
One of the most powerful ways to understand the type of content your audience wants, is to ask them. It is as simple as asking for feedback, running a poll on Twitter and engaging with your audience through email marketing.
Know Your Keywords
As important as it is to know your target audience, it is equally as important to know your keywords. This is based on how you define your business online. How you define your business online leads to the type of content you share. Your keywords help you build your content marketing strategy which is what will ultimately drive more traffic to your business.
Stay Up To Date With Trends
Check out Google’s own tool; Google Trends to find out the interest level people have shown towards a particular topic. Knowing what trends in your industry, allows you to fine tune your content so that it is exactly what your audience wants.
Create Unique Insights
Part of sharing content online, is not just about sharing what other people are writing. YOU also need to create unique content, with your own opinions and insights into a certain topic. This positions you as a thought leader, which will build trust and authority.
Actively Use Social Media
Writing content is not only a way to express your opinions and insights, it is also a stepping stone to having something unique, and target market specific to share online. Actively use social media to share your content.
If you want a more in depth look into how to find and create content for your target audience, I have just the webinar for you.
In just one hour, I will work with you to find, and prepare the perfect content for your target audience. If sharing targeted industry information and understanding the types of content you can share online is important to your business, this webinar is for you.
If you want to better understand content marketing, and how the content you share online, can drive vital sales to your business then make yourself available for 7pm on the 16th March.
At the end of this one hour webinar, you will have the knowledge and tools to;
Write the perfect Blog
Write content your audience will fall in love with
Understand the 4 types of users, and 4 types of content
Share targeted and relevant industry information
Develop a Content Marketing Plan that just works
Convert visitors into leads to get repeat sales through your written content
Turn customers into repeat, higher spending customers through your written content
The 4 steps to creating perfect content.
How does that sound? If you’re interested in taking the next step, and spending an hour with me, sign up to my complimentary webinar here.
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Warren Knight is an award-winning keynote speaker a top 100 Global Influencer and top 100 Tech Influencer, he’s internationally recognised as a speaker, trainer and coach on Digital Leadership & Digital Transformation, with nearly 15 years digital experience he’s an award-winning technology entrepreneur, certified Agile leader and author of Think #Digital First. His vision is to, by 2035, help 1,000,000 leaders globally build a workplace based on culture, community, and technology for generation Alpha.