There are now 2.8 billion people using Social Media worldwide. This is 21% higher than 2015, and this number will continue to grow throughout the year of 2017.
With so many businesses using Social Media, how are you saving time, and reaching your target customers on a daily basis?
My experience as a Digital Entrepreneur and Social Media Expert has taught me that having a selection of Social Media Marketing tools that I use on a daily basis does help me save time, which in turn saves me money.
Being able to increase your reach, and engagement through a Social Media Marketing tool is great, and I’m here to share with you the must-have checklist for my favourite Social Media Marketing tools.
Adobe Spark Post
Social Media is all about engaging, and one of the best ways to do this is through sharing images. I always talk about Canva, and PicMonkey for creating and editing visuals but I want to introduce a new tool to you called Adobe Spark Post.
If you want to create professional images, on your mobile or desktop this will be a great tool for you. What I love most about Adobe Spark Post, is being able to start creating an image on mobile, and finishing it on desktop.
As great as it is to have images to share, have you thought about creating a video using your images?
If you are using visual social networks like Instagram, take a look at Lumyer when creating animated content. Lumyer is a mobile app available on iOS and Android and will allow you to add movement to your images.
Creating content that is share-worthy, and relevant to your audience can be difficult if you don’t know where to look for it. I have talked about both Feedly and Alltop in the past, and there is another great tool you can use to find what is currently trending in your industry so that you can talk about it.
Use BuzzSumo to find out what has been popular on Social Media so that you can increase engagement by sharing this content with your audience.
If you’re looking for a central place to listen to your community, and manage the likes of Facebook, Instagram, Twitter, LinkedIn and Google+, take a look at AgoraPulse. I know I have talked about Hootsuite as the best tool, but what works for me, doesn’t always work for everyone else so AgoraPulse is a great alternative.
Have you thought about running a Social Media contest? I wrote an article on exactly how to do this using a tool called ShortStack. I have found another great tool, which is a verified third-party Facebook tool so you won’t get in trouble using it.
I’m fairly new to 22Social, but what I have learnt is that it is interactive, integrates with autoresponders, and you can integrate with Google Analytics to track and measure your success. There is a 14-day free trial so give this tool a go for your next contest, and see if it works for you.
IFTTT (if this then that) is a tool I first spoke about a few years ago when it first launched, and it is still a great tool. You can use IFTTT to combine different tools, and create a set of instructions (almost autoresponder like) which are called “recipes”. You can set up a number of “recipes” to happen automatically, meaning that when you next share an image on Instagram, it also gets shared on Twitter too.
If there is one tool that I loved, and used religiously throughout 2016, it was Tagboard. Search a topic, or hashtag, and you will see the real-time results of that search term across all social networks. This is a great way to monitor mentions about your business, and also to give you inspiration for your next post.
They are my top 7 tools as a part of my must-have Social Media Marketing tool checklist. I hope that they can help you, just like they have helped me. I would love to hear what your FAVOURITE tools are to help you manage your Social Media Marketing.
Now you have the tools, have you thought about how you are going to effectively market to your Social Media audience in a 7 day period?
Social Media for Business: 7 Day eCourse
I created this guide originally back in 2014. Whilst this guide has gone through a few updates over the last two years; the premise is still the same. My 7 Social Media eCourse still follows the same strategy, and can really help you increase connections, leads and sales through the strategic use of Social Media.
IS THIS YOU?
- You don’t know how to DEFINE your business online
- You are unsure of who your TARGET CUSTOMER is
- You want to LEARN how to CREATE content your audience will love
- You want a better understanding around the top 5 social networks
- You don’t know how to use HASHTAGS
In just 7 DAYS I can help you grow your business through my 7 Day eCourse.
THIS ECOURSE WILL HELP YOU TO:
- Take what you are most PASSIONATE about and turn it into a business
- Find out your strengths and weaknesses as a BUSINESS OWNER
- Write content your audience will LOVE
- Give you the foundation to GENERATE 100’s OF LEADS from Social Media
- DEFINE your target audience
- Stay ahead of your COMPETITORS in 2017
- A better UNDERSTANDING around Twitter, Facebook, Pinterest, Instagram & Google+.
- Create a 7 Day Social Media Plan for SUCCESS