Your website conversion rate is one of the most important online metrics you are required to measure. Measuring your conversion rate is one aspect, but you then need to consider how you are going to increase it. Here are 7 tools that will help you.


This tool will provide data on which business is using your website via IP lookup. You can also look at what a user has done on your site and how they navigated through each page. This is a great tool from a B2B perspective as you can see how different sized businesses are responding to your website.

You get a free trial for this tool and once this has been used, it will cost around £40 per month.

2. Optimizely

If you need an A/B testing tool that will quickly perform testing on every page of your website, use Optimizely. This tool runs complex experiments to help you see whether you are getting the conversions you need.

Depending on how much you want to spend, Optimizely has a range of different packages. The least expensive starts at around £12 per month.


This tool will help you understand how users are responding to different parts of your website and the issues they are having with a specific website journey.

You can set up a simulation of a journey through your website which is done by your target customer. The feedback from this will help you identify any potential issues and give you real life feedback. It will cost you around £25 to run the user tests.

4. Crazy Egg

Crazy Egg shows you where users are clicking hovering their mouse and scrolling on your website.You can track any page of your website and also different domains. It is quick and easy to set up and cost effective at just £5.86 per month.

5. Qualaroo

Qualaroo is a survey tool which allows you to ask your users questions while they are browsing your website e.g. If a user has spent a long time on a sign-up page, you can ask them if they need help.

Qualaroo isn’t the cheapest tool, with it’s most cost effective plan at £36 per month.

6. Google Analytics

One of the most well known tools to help you increase your conversion rate is Google Analytics. You can import your own data, analyse by demographic and track events completely free of charge.

7. Five Second Test

If you want to know what impression your landing page provides, use Five Second Test. All you have to do is upload the design of your page, provide a question and the tester will have five seconds to answer. This is a great way to get insight on a users first instinct in a very time effective way. You can use this tool for free however, if you want exclusive features you will have to pay from £15 per month.

What tools do you use to increase your conversion rate?

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