As we are approaching the last two months of 2015, I have started to speak to my community on a more regular basis to find out what kind of product they would like to see from me. Part of this journey, started months ago through the use of Twitter Lists.

I have just launched a very exciting new product; “6 Week Social Media Virtual Bootcamp” which you can find out more about here. Yes, I have an audience of over 30,000 however, there is always room for improvement!

Part of marketing my new product, is reaching out to potential channel partners (companies that have a database of my target market) to secure a mutually beneficial deal where they market my course to their audience, and receive a percent of sales when their database signs up.

To gather a list of potential channel partners, I used Twitter lists. Why? Because it’s easy to use, time efficient and I can keep an eye on what my potential channel partners are saying on Twitter.

A Twitter list is a group of users. The list is curated so that you can listen to a certain group of Twitter users, without having to go through your main Twitter stream. I have a number of lists (some of which are public, and some that are private) and I will turn to a specific group of contacts for a certain reason.

One of the biggest reason why building a list in Twitter is powerful is because you can cut out the noise, and focus on the information I need at that time. If I need a great article to share with my audience, I will go to my influential bloggers, if I want to share information that a friend or employee has been posting, I will go to my focused list based on this.

There are so many lists you can create. You could create hashtag lists, client lists, employee lists, personal lists, influencer lists, news lists, journalist lists and much, much more. It doesn’t cost anything to create a list so why not save time, and be intelligent with the people in your community.

Here are 3 ways you can use the power of Twitter lists for your business;

  1. Journalist/News Directory

If, like me, your share educational content about your industry, consider creating a list full of journalists and news outlets that share specific information that you know your audience will love.

  1. Event/Trade Show Directory

For me, it is important that I know about the latest events and trade shows that are happening not just in the UK, but worldwide. If they have a seminar programme, chances are I will be a good fit for their audience as social media and digital marketing is a hot topic.

  1. Recommended Accounts for your community to follow

Creating a list of accounts for your community to follow is a great way to build trust. If you are suggesting great Twitter accounts, chances are you will receive the same in return.

Use Twitter lists to help your business grow online. It is one of the best social media features that is still not being utilised.