Whilst some social media “experts” might suggest that there is no social media etiquette, I would have to disagree. I was contacted by LBC through a Twitter DM a couple of week ago, to go speak with them on their Saturday night radio show. The topic of conversation was surrounding the LinkedIn message a lawyer had received from a male colleague, commenting on her looks. You can read the full story on this here.
I shared the below tweet with my audience to let them know, and they engaged with me because of this.
Just like I had previously said on LBC, LinkedIn is a professional social network and should be treated as such, not as a dating website. Whilst you may not agree with me (we are all entitled to our own opinions) there is a general social media etiquette that I believe should be followed for all of the important social networks.
You might know the basics of presenting yourself on Facebook because you have used it personally however, from a business perspective you might be missing a few pointers.
Respond to all comments – the good, the bad and the ugly
Understand how hashtags work on Facebook. Maximum of 2-3 per post
Pareto’s 80/20 rule – 80% entertaining your audience, 20% selling
Do NOT post on other Facebook Pages asking for likes
Always write in first person when talking about your business on Facebook
Only ASK for likes when it’s for the purpose of a survey/poll
There are over 100 million daily twitter users, of which 64% are women. 46% of Twitter users use their account at least once a day. Here are a few do’s and don’ts for Twitter.
Respond to questions as quickly as possible
Use hashtags, but know your limit! No more than two per tweet
Don’t feel the need to follow everyone who follows you
Stay positive – negativity loses followers
Avoid sharing too much personal information
Google+ is still relatively new to the social media sphere and is slowly making waves. Not everyone is convinced about Google+ and that’s OK. If it isn’t the social network for you, at least set up your Google+ business page so that you can be found easier on Google. Here are a few tips for using Google+
Use the +mention feature when talking about other people/businesses
Always add your own message before sharing someone else’s Google+ post
Keep your circles clearly defined and make sure they right people are in the right circles
Use all of Google’s formatting options to make your posts easier to read e.g. bold, underline and italic.
Of all the social networks, Instagram is the network that should be approached differently. How should you use Instagram? Here are some etiquette tips;
Don’t ask people to follow you, and using hashtags like #TagsforLikes is unprofessional
Only post images/videos when you have something worth sharing. Don’t overpopulate your followers newsfeeds. They will only hold it against you.
As a business, avoid selfies, food (unless appropriate) and family photos
Give and take. If you want people to comment on your photos, you need to engage as well
NEVER repost someone else’s photo without their permission
Use as many hashtags as you like, as long as they are relevant
The business social network; LinkedIn has 120 million daily users and has some obvious guidelines that a business should follow.
Keep it professional… always
Industry-related updates only (unless a business milestone)
Personalise your connection requests
Don’t clog up someone’s inbox with generic messages
Use a professional image as your profile picture
Don’t send mass requests for recommendations or endorsements
Did you know that blogs are the most popular click-through location from Pinterest? Whilst Pinterest might be used as someone’s personal style inspiration moodboard, it can prove to be a successful network from a business perspective too.
Always link back to your original source if repinning an image
Upload your own pin to start a “repinning trend”
Don’t mass repin. Spread your time out evenly on the network
Share posts with your community by mentioning them in the comment box
Create multiple boards, some of which should be collaboration boards
I hope my “how-to” guide of Social Media Etiquette will help you with your social media! What social network do you enjoy using the most?
Ready to produce game-changing digital results in your business?
Subscribe to receive cutting edge insights on digital leadership and transformation- straight to your inbox
We do not sell or share your information with anyone.
Warren Knight is an award-winning keynote speaker a top 100 Global Influencer and top 100 Tech Influencer, he’s internationally recognised as a speaker, trainer and coach on Digital Leadership & Digital Transformation, with nearly 15 years digital experience he’s an award-winning technology entrepreneur, certified Agile leader and author of Think #Digital First. His vision is to, by 2035, help 1,000,000 leaders globally build a workplace based on culture, community, and technology for generation Alpha.