As most of you know, I often cover the latest updates around social media and digital marketing. After receiving approval for mentioning them in my book, Klout’s Director reached out to me as a thought leader to share their latest update. As a an avid user of Klout, this new update is definitely worth sharing.

Klout have added YouTube to their algorithm, meaning that all YouTube related activity including views, shares, likes/dislikes now play a part in your overall Klout score. This will be the ninth social network added to Klouts interface, joining an already existing Twitter, Facebook, Facebook Pages, Google+, LinkedIn, Instagram, Foursquare and Lithium Communities.

Klout is the global leader in measuring online influence for individuals, and brands alike, and was acquired by Lithium Technologies in March 2014. Klout has more than 700 million social profiles on their network and more than 15 billion pieces of data are processed everyday, when updating Klout scores. Lithium Technologies CTO, Sunil Rajasekar said the following;

“If social media is going to continue to play a meaningful part in consumers’ lives, they need a method of cutting through the ever-increasing noise to reach the right content and the right people. This is the fundamental challenge our data science team is working to solve, and with the addition of YouTube to the Klout score we can now offer consumers even more accurate and well-rounded user profiles, and a more comprehensive map of the social web. Combined with topic expertise which we debuted in May (link here), the YouTube addition makes the Klout Score more robust and meaningful than ever.”

See below for two screenshots that show YouTube added to the Klout interface. All you have to do is log into your Klout account (if you haven’t already signed up for one, I highly suggest you do) and connect your YouTube account. It’s as simple as that!

Klout profile Klout settings page

Who is Lithium?

Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community.

With more than 100 million unique monthly visitors over all Lithium communities and another 600 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world.  

Klout have carefully analysed the behaviour and influence patterns known to YouTube before taking this feature public to make sure it is as accurate as possible. Klout is always evolving, and I can’t wait to see what happens next!