As an entrepreneur, you are always going to be busy. The question is, are you a busy fool?
For the next five weeks, I have dedicated my friday blogs to sharing snippets of information about each chapter of my just released book; Think #Digital First. It is crucial that you do read the book from cover to cover for your business to really benefit from what I have written, however; there is no harm in sharing the key points in each chapter to give you a taster.
The first weeks blog was all about the first chapter of Think #Digital First; YOU: There will only ever be one. Have you ever asked yourself; “What am I doing wrong?” or “What’s Important to ME?” You have to question yourself, find out what you love, invest in yourself as an entrepreneur and find your own voice. Don’t get caught up in the fear of business and know that there will only ever be ONE of you, and if you don’t #ExpressYourself, you won’t be able to take that next step on your business journey.
Last week’s blog was all about the second chapter; Framework for Success #TheChoiceIsYours. One thing which I say to every business owner that is sat in front of me as a client, or as an audience member at one of my talks is social media will not fix a broken business. If you don’t have the framework in place, to allow social media to become a piece to your business puzzle, it won’t make the perfect picture. You can read more on chapter two and the difficult questions you need to ask yourself as a business owner here.
How are you spending your time? I have a great template document that will give you clarity and a deeper understanding of where you spend your time. To get a copy of this, make sure you purchase Think #Digital First and download the template from here.
When it comes to your working day, remember to spend some time planning and its OK to do this as organisation is key. Think about Pareto’s Principle. 80% of your success, will come from 20% of your activity. Work out what that 20% of your activity is that drives your 80% success, so you know to give priority to those activities.
As a business owner, time management is key because there are many hats that you will need to wear. Your time will need to be split between the sales side of your business, marketing, finances, operations and being the ambassador of your brand. You might be thinking this is a lot for one person to handle and you’re not wrong. A lot goes into each part of a business (you can read in full what I believe is required to run each part of the business in Think #Digital First) and the important thing to remember is delegation.
The art of delegation comes from being a great manager. Excelling in sales doesn’t mean you know how to manage five members of staff. Choose what tasks you want to delegate, focus your time on the most critical tasks and if something doesn’t interest you, delegate that task to a team member. Part of building and working with a team is understanding how to work together productively. Give clear instructions, set achievable deadlines and use the tools I talk about in my book to work in a timely manner.
Chapter 3 of Think #Digital First is all about managing your time, the art of delegating and knowing where your strengths and weaknesses lie within your team. Next week I will be writing about Chapter 4; Setting Up a Socially-Savvy Business #EveryDayPeople.
If you would like to purchase Think #Digital First, you can do so here.