Update for 2020: When LinkedIn updated its interface at the start of 2017, it stopped offering LinkedIn Pulse as a separate feature of LinkedIn. It is now simply called ‘Article’ and is integrated into your homepage newsfeed.
Not to worry! The strategy I’ve outlined below still works today, if you follow the step-by-step process. Since becoming an Award-winning speaker, I still get bookings through LinkedIn and I still apply this same strategy to win new business.
The reason why LinkedIn has been so successful as a B2B social network is because they understand their target market and they know what tools and technologies we want to use, when looking at ways of sharing content on LinkedIn. Here are three of the best ways to gather and share content on LinkedIn.
LinkedIn has been a leader in pushing content over the past year and it’s latest product showcases this.
This is a tool that allows companies to share content with their employees on not just LinkedIn, but Twitter as well. It is available on iOS, Android and Desktop. Elevate will help you increase engagement and connections within your business by sharing authentic content, directly from you.
Elevate will also measure your communities activity to suggest the most optimum time for you to share posts to get the most visibility. You will also have access to analytics so you can see how many likes, comments and shares your content receives.
In 2014 LinkedIn announced that they had acquired Newsle. LinkedIn’s goal has been to inform users about their community, relevant news and any other important information.
“LinkedIn and Newsle share a common goal: We both want to provide professional insights that make you better at what you do,” the LinkedIn statement says. “For example, knowing more about the people in your network – like when they’re mentioned in the news – can surface relevant insights that help you hit your next meeting with them out of the park.”
Newsle is a service that allows you to import your contacts from Facebook or LinkedIn and scans the web to alert you of when you, or anyone in your network has been mentioned on the web.
This is a great way to stay up to date with what is going on in your network and to connect with your community when they have achieved something newsworthy.
Pulse is LinkedIn’s professional news app which is tailored to your interests. You can customise the news you see so that the content you are sharing is relevant to your industry and those you are connected with on a professional level.
You can easily browse thousands of trusted sources, including LinkedIn Influencers and save the news stories that are important to you on Pocket, Evernote or Readability.
These are three great tools you can use to share content online. As well as Elevate Newsle and Pulse, you can also use LinkedIn’s Publisher tool. I have been using it since it was introduced last year and have posted close to 100 articles and have had over 44,500 views and thousands of likes and comments on LinkedIn alone. Make sure you use this feature as it is completely free of charge and a great way to share content online.
Where To Go From Here
Join our upcoming webinar on Thursday, 30th January at 19:00 GMT where Social Selling expert Vic Williams and I will be sharing more than 25 years of combined LinkedIn experience to help you be successful in 2020.
In just 90 minutes, Vic and I will help you optimise your profile and content to take it to the next level and ensure success, and will be sharing the latest, most up-to-date strategy to be successful.
Why is this for me?
- Get to the TOP of LinkedIn for your specific keywords in less than 60 seconds
- How to position yourself as a trusted EXPERT everyone wants to work with
- Build your LinkedIn network with QUALITY business connection
- Learn 3 SECRET LinkedIn features you didn’t know about
- How to build and grow your PERSONAL brand
- How to turn LinkedIn CONVERSATIONS into hot leads and paying clients
- The top 5 MISTAKES most LinkedIn users make (and how you can avoid them)
- Design and implement a networking STRATEGY
Register today to learn how the top executives on LinkedIn get the most out of their profile and content.