I have had the pleasure to advise and mentor a young entrepreneur with her business which has been preparing for a big launch at the start of 2013. Starr has been working hard on marketing the business to companies that have a large database of start ups, small business owners, marketing managers and consultants which will help them get started with Social Media.
Some of these companies have a database of 500,000 people, and with one email going out on one day, we need to make sure every person who visits the website get’s the same user journey and page view time and opportunity to purchase without any delays. To achieve this outcome, you have to put your website through a series of rigorous tests to make sure your website is ready to go. Here are 8 tools to help test your website.
This testing tools enables users to quickly build and launch tests and review results in 5 seconds. FiveSecondTest collects responses from a mock-up questionnaire. It will then extract the most frequent keywords so that test administrators can easily review results.
Pingdom is a quick and easy tool that allows website owners to test the speed of their website. It will give you a breakdown of what is working slowly, what is working fast and where an aspect of your website is too big. Users of Pingdom can then analyze this information to optimise site speed and performance.
3. Load Impact
Want to know how much traffic your website can handle? Load Impact will provide you with large scale load tests of up to 50,000 simulated users giving you real-time results. You can also generate reports including multiple charts and measurement metrics.
This tool allows web users to create tests then select participants from either your companies user panel or live users visiting your site. You will receive test feedback within an hour including video’s of participants taking the said test and writing answers on personalised questionnaires. You can also interact with test takes as an administrator and ask follow up questions once the initial test has been taken.
SiteSpect offers testing for both Alpha, Beta and Multivariate websites. It will allow users to build and run tests quickly as well as evaluate metrics during and after testing. You can conduct serial testing to optimise site performance even further.
Usabilla provides users with live feedback so that websites can be optimised based on this feedback from real-time customers. A unique solution that measures customer emotions through an interactive tab where site visitors can click on tabs to rate each part of the website. Visitors can also add tags and comments to provide more detail on their experience.
WebTrends is a great online testing platform that helps users optimise key performance indicators including conversion rates, form completions, lead captures and time spent on the website. You have access to the platform’s team of experts helping deploy and analyse test results within months so that web workers can adjust their engagement across multiple channels.
8. Google Analytics Content Experiments
Integrated into Google Analytics, this tool allows website owners to set goals and tweak site elements like page design, layout and content.
I hope these 8 tools will help you test your website. I would love to hear your feedback.