I loved this article so much by Jason Keath, found of Social Fresh I decided to share it with you.
If Facebook were still in college, it would be that friend that could never settle on a major. Switching every semester. Facebook is consistently changing things up on us marketers, for better or worse.
I hesitate to say this, but it looks like Facebook may have finally found a major it could stick to. Last month Facebook pages went through big changes. Many of which were long requested from businesses and well received – definitely a change for the dominant social network.
One change that caught many by surprise and has made a big visual impact on Facebook pages was the new photo strip.
The current photo strip for the Social Fresh Facebook page looks like this:
Not too many businesses are actively using the photo strip in any way. The default view are your most recent 5 photos. But there is an opportunity to do much more with a little creativity and work.
We wanted to highlight some of the companies that are already taking advantage of this feature and let you in on the technical details for creating a branded photo strip on your own Facebook Page.
How To Create A Branded Facebook Page Photo Strip
These are some simple steps and rules to follow to create your own simply branded photo strip:
1. Image Choice: Decide on 5 images that work in random order. The key difference between personal profile photo strips and the ones on your Facebook page is you cannot change the order.
2. Image Size: These images are horizontal and scaled to 97 X 68 pixels. So either create them at that size or make sure they scale and crop well at that size.
3. Create Photo Album: Create an image album specifically for your photo strip to keep them separate from other content.
4. Upload Images: Add your 5 images here, upload them, and they will automatically load into your photo strip as the most recent uploads. Decide whether you want to publish the images or not for fans to comment on the update.
5. Upkeep Images: Keep it clean. When you add other images to the wall or other photo albums, you will need to X out those images to bring all 5 photo strip images back into view.
35 Creative Facebook Page Photo Strips
And now for a few great examples.
Pringles is first for a reason. This is probably one of the best photo strip executions I have seen. The product is there. The branding is consistent. And
Playful, fun and full of sunshine.
4. The Daily Show
It’s a real news show, with attitude, and jokes.
5. How I Met Your Mother
Lot’s of TV shows, especially cartoons, are using the photo strip to display characters, but not many have framed them as well as How I Met Your Mother.
6. Abercrombie & Fitch
Abercrombie sells clothes. I swear.
7. Calvin Klein
Half naked photos of young models in black and white. Not even sure the ck logo was needed, but the branding definitely is there.
Fall… in… to… the… Gap’s neutral colored clothing.
Why not get some branding AND some useful hypnotizing done all at once?
This page just spills Big Manly Truck all over your browser.
11. Victoria’s Secret
Sexy? Yes. Of course, it is a lingerie brand. But the images they use also echos a little fun and attitude, even more so with the “Hi Georgeous!” text.
12. Microsoft Office
While the “customer” featured in the profile photo looks bored out of her mind, the photo strip features the Office product brands clearly and reminds you what Office can do.
Big geek points for featuring Tron, but, in general, featuring current products labeled as “new releases” works well.
Some really nice living photos here. They are just great creative images that have life in them.
All branding, all Tide.
This page whispers style, class, and a quietly powerful vehicle.
Simple photos of products and features.
Some of the best product shots I have seen in the photo strip were the Chevrolet examples below. Consistent, well framed, and clear labels of their current product line.
Simple white background product shots that also echo the AT&T branding.
Lots of lifestyle love here, strong brand commercial images that fit well in the photo strip.
21. Mitt Romney
The branding does not necessarily beg for any awards, but the reminders of Twitter, Youtube, and Mobile are unique. Plus a photo of Romney celebrating 800,000 fans.
Hello brand characters, so cute… cute enough to eat some might say.
Epic product images here. Buy a BMW and get your futuristic luxury machine.
24. Windows Phone
Simple Windows products, cool icons, show the full Windows ecosystem.
25. Apple App Store
Featuring popular products is a simple and great use of the photo strip.
26. Old Navy
Simple, fun images from Old Navy commercials.
They are definitely going for “good enough to eat” here. Love the clear spotlight on their new product with plenty of tasty, branded images framed well for the photo strip.
28. Mike Huckabee
I can’t say the branding is much to look at, but the effort and message is there, along with a call to action.
Beep beep. Classic and modern product photos of a classic brand.
30. Rosetta Stone
Simple international faces “speak” to the brand’s purpose well. Buy our product and know what the heck you are saying when you travel the world.
Not much branding effort here, but their consistently horizontal graphs show up well and represent the company and their wealth of data well.
32. Laughing Cow Cheese
Simple photos of recipes using their products. For people looking to eat healthier, this is exactly what they are after.
Shoes, shoes, shoes. The cool part is the profile photos and photo strip photos all change to feature current products in their stores.
34. Bob Marley
McDonald’s decides to focus on the toppings for the burger instead of the burger itself.
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