Keyword Metadata may be invisible to your customers, but it lives and works behind the scenes in the HTML of your web pages. Some of this might be seen through the rich snippet when searching inside of Google, but it speaks directly to the search engine, giving you a ranking based on how well you have optimised that page.
Without metadata, the ability to drive potential customers from a search engine to your website where they can purchase a product will weaken dramatically.
I have already shared with you my SEO Research (which you can download here). After you have completed this, you can them move onto your keyword metadata. Please click the “download now” button below to get access to an example of how your metadata should look!