Penguin and Panda are in the past. Google, from the 21st of April 2015 will be introducing another algorithm change that will impact search results, more than any of its predecessors.

For any websites that I have been a part of building, whether it be one of my own or one of my clients, I have always made sure they are mobile friendly. I wouldn’t say I predicted this change from Google, but it was something they had yet to properly address.

With 80% of all smartphone users searching the web from their mobile device, Google have had to keep up with these changes and have announced two important changes that will help users discover more mobile-friendly content.

The first change Google have made is to improve the search rankings of websites that are mobile-friendly. This is now one of their official ranking signals and will make it easier for users to get results that are relevant and optimised for their mobile devices. This will also affect smartphone searches in all languages worldwide.

The second change Google will implement on the 21st April is to share relevant app content in search results. Information from indexed apps will be used as a factor in ranking for signed-in users who have the app installed. Content from indexed apps will now have a more prominent feature in search.

DPFOC have created a great video, explaining the changes that will be taking place and how you can optimise your website so that your website will be mobile friendly for Google’s latest algorithm.

To see if your website is mobile friendly, you can use this mobile-friendly test here. As you can see below, my website has passed Google’s mobile-friendly test.

Mobile-Friendly

How do you feel about Google’s latest algorithm and is your website mobile-friendly?