As part of my new website launch, I have dedicated Tuesday’s blog to tools that will ultimately help your business grow. One tool which I do talk about in my soon to be released book; Think #Digital First is Google Alerts.

I have teamed up with Shaz who runs YouTube Channel; Good Person to Know which focuses on sharing knowledge and expertise from industry experts to explain in just over three minutes, how to use Google Alerts. See video below;

Here are 3 reasons why you should be using Google Alerts;

1. To monitor news stories

As part of your content marketing strategy, you should be posting real-time news from your industry. Using Google Alerts is a great way to stay on top of industry news by setting up email alerts based on keywords.

2. Find out what is being said about you or your company

To successfully run a business, you must be aware of what is being said about you or your business online. To monitor this, set up your Google Alert to tell you who is talking about you.

3. Keep an eye on your competitors

As important as it is to know what is being said about YOUR business online, you also need to be aware of what people are saying about your competition.

Stay tuned for next week’s #TechTuesday where I will talk about another favourite tool of mine that will help you grow your business.

To pre-order your copy of Think #Digital First, sign up here.